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愛普生創新大會

Epson Innovation Days

公關事件營銷案例

PR Event Case

課題 Topic

第三屆愛普生創新大會(EID),以綠色科技為主題,進一步強化愛普生B2B的品牌形象。
The third Epson Innovation Days (EID) Conference, themed on green technology, was a highlighting of the brand image of Epson B2B.

策略 Strategy

從2015年到2016年通過愛普生創新大會的舉辦,逐漸把愛普生獨有技術、創新產品、企業愿景及全套的解決方案展示給眾人。而本次EID大會圍繞著品牌,創新產品與環保的熱點話題從三個層面布局媒體策略。精選核心媒體會前劇透,會中直播,會后熱議,形成媒體個人朋友圈,自媒體,媒體官微和官媒多層次,多角度,PC+移動端平臺的整合傳播,探索品牌背后的故事與科技實力。
From 2015 to 2016, through the holding of Epson Innovation Days conference, Epson has gradually demonstrated its unique technology, innovative products, corporate vision and complete solutions to the public. EID focuses on the hot topics of brand, innovative products and environmental protection, and lays out the media strategy on those three levels. The selected core media revealed the plan before the conference, live broadcast during the conference, and made hot discussions after the conference, created the media personal groups for friends. The format could be We media, official micro media and official media in multiple levels and viewpoints. The communication group also could integrate communication of PC+ mobile platform and could explore the story behind the brand and the technological merits.

周期 Cycle

2015年-2017年
2015-2017

亮點 Highlight

1.創新的視覺傳達賦予B2B內容更有溫度和魅力,形成社會化新媒體傳播熱點。
2.推動參會媒體朋友圈分享,影響覆蓋了全國1.5+萬媒體記者。
3.環保小記者走進EID大會,會后制作手抄報表達愛普生科技給生活帶來的新改變。
4.ECORUN媒體晨跑,積極倡導綠色健康生活。
1. Innovative visual communication provided B2B content more reliable and charm, formed a hot spot on social new media communication.
2.Pushed up sharing in the media participants’ groups, which covered over 15,000 media journalists in China.
3.Primary school student journalists walked into EID conference, after which they made a copy on newspaper to express the new changes that Epson technology has brought to life.
4.ECORUN media participants had a morning run, actively advocated green and healthy life from their own attentiveness.

效果 Effect

1.作為第三屆愛普生創新大會,影響力比上屆再度提升,百度指數飆升了4.5倍。
2.與上一屆相比,整體傳播覆蓋量上升了15%。
1.The third Epson Innovation Day (EID) conference was upgraded again with strong influences and Baidu index has surged 4.5 times.
2.Compared to previous EID conference, the last EID overall media communication coverage increased 15%.
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