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奧林巴斯環保公益項目公益環保活動

Olympus Public Welfare and Environmental Protection Project

CSR案例

CSR Case

課題 Topic

為喚醒公眾的生態環保意識,傳達奧林巴斯的品牌理念,提升其在社會大眾中的認知度。
To awaken the public's eco-conscious awareness and convey the idea of Olympus's brand, to improve its public awareness.

策略 Strategy

針對大學生,圍繞5R環保核心理念,展開系列創意互動環保科普公益活動。 通過“5+3”矩陣式的媒體傳播,形成廣度的社交媒體傳播和深度的傳統媒體傳播,進行了360°全方位、系統化的整合深度傳播。
分為三個階段:
1.主題啟動:塑料分類
2.持續傳播:公益十年
3.主題升級:塑料回收
For college students, launched a series of creative and interactive public welfare activities for environmental protection based on the core concept of 5R environmental protection. Through "5 + 3" matrix of media communication, not only formed a wide range of social media communication, but also got a depth report via traditional media, 360 ° all-round, systematic integrated propaganda and public communication.
3 stages:
1. Theme launch: Plastic classification
2. Continuous communication: Public welfare a decade
3. Theme upgrade: Recycle of plastics

周期 Cycle

2017.5-2018.6
May 2017 – June 2018

亮點 Highlight

1.以不同色彩的瓶蓋拼貼出五座城市的地標畫。
2.騎車粉碎塑料,DIY制作陀螺和胸章” 的趣味互動體驗。
3.運用當下流行的社交平臺和傳播平臺,如抖音,喜馬拉雅等。
1.Made five city landmarks pictures with different color bottle-caps.
2.Fun interactive experience of crushing plastic by bicycle running, made gyroscope and chest pin by DIY.
3.Use most popular social platforms and communication platforms, such as Douyin, Himalaya, etc to communicate to the public.
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