For college students, launched a series of creative and interactive public welfare activities for environmental protection based on the core concept of 5R environmental protection. Through "5 + 3" matrix of media communication, not only formed a wide range of social media communication, but also got a depth report via traditional media, 360 ° all-round, systematic integrated propaganda and public communication.
1. Theme launch: Plastic classification
2. Continuous communication: Public welfare a decade
3. Theme upgrade: Recycle of plastics